Cinime is a new mobile app that helps you get more from a trip to the movies.
There's plenty of rewards and treats on offer - with more content, vouchers and prizes to be won and unlocked every time you visit.
To get started, simply download the cinime app, switch your phone to silent and open the app when prompted in screen. It'll then respond and interact with the screen while you sit back and enjoy the ads, delivering content, offers and discounts directly to your phone.
BMW is now offering you the chance to become BMW’s Ultimate Driver.
Have cinime ready on your mobile phone during the ads next time you visit ODEON and pick the perfect line to complete a virtual lap in a new BMW 2 Series Coupé.
The competitions final winner will be named BMW’s Ultimate Driver, getting to test drive all new BMW models launched in 2014.